In order to create successful products, there has to be a human centred approach. Not only the needs of the end user or customer should be taken into account, but also those of the people who works on and with the product in your own organisation. With my experiences from roles such as UX team of one, UX researcher, Product Owner, Project Leader, Scrum Master, Trainer, and Technical writer, I can help you with developing products which are not only useful and easy to use, but also to support, sell and produce. My name is Anneli Olsen. I’m a UX designer and researcher.
A selection of products and projects

Software for eye movement recording and analysis
Acted as a UX team of one and Product owner for software used for recording and analysing eye movements.

Going from perpetual licenses to SaaS
Collected requirements and provided designs for a new licensing solution. The new solution had integrations between a CRM system and ERP system which required careful process mapping before design of the solution could begin.

SDK documentation
Wrote documentation for and and helped design an application that is a part of a Software Development Kit for collecting eye movement data using TobiiPro’s eye trackers.

Eye tracking for academia
Worked closely with the Product Manager, the mechanical engineer, the industrial designer, and the development team to deliver an eye tracker well suited for the research it would be used for.

Wearable eye tracking equipment
Contributed as a user researcher and accessories project leader to the development of an ergonomic, head mounted eye tracker.

Purchase to pay in the public sector
Improved the usability of the purchasing process of both products and services for people working in the public sector mainly in Sweden.

Customer workshop
Acted as a workshop facilitator for an important workshop with users and decision makers at a major customer.

Prepping for a design system
Initiated the work on a new design system together with developers and designers.

Teddy bear hunt
Designed and developed a website for a distributed social game during the pandemic.