Image of Anneli Olsen. Blond, smiling woman in a gray shirt with her arms folded.

Anneli Olsen

Senior User Experience Designer

In order to create successful products, there has to be a human centred approach. Not only the needs of the end user or customer should be taken into account, but also those of the people who works on and with the product in your own organisation. With my experiences from roles such as UX team of one, UX researcher, Product Owner, Project Leader, Scrum Master, Trainer, and Technical writer, I can help you with developing products which are not only useful and easy to use, but also to support, sell and produce. My name is Anneli Olsen. I’m a UX designer and researcher. 

A selection of products and projects

Screenshot of the computer program TobiiPro Studio showing a gaze plot.

Software for eye movement recording and analysis

Acted as a UX team of one and Product owner for software used for recording and analysing eye movements.

Read more about Tobii Studio here.

Image of a cloud with a lot of keys

Going from perpetual licenses to SaaS

Collected requirements and provided designs for a new licensing solution. The new solution had integrations between a CRM system and ERP system which required careful process mapping before design of the solution could begin.

Read more about the license project here.

Image of a computer with the text SDK on the display

SDK documentation

Wrote documentation for and and helped design an application that is a part of a Software Development Kit for collecting eye movement data using TobiiPro’s eye trackers.

Read more about the Tobii Pro SDK here.

Image of TobiiPro Spectrum - a stationary eye tracker for academic research

Eye tracking for academia

Worked closely with the Product Manager, the mechanical engineer, the industrial designer, and the development team to deliver an eye tracker well suited for the research it would be used for.

Read more about the Tobii Pro Spectrum here.

TobiiPro Glasses 2 - an image of a head mounted eye tracker.

Wearable eye tracking equipment

Contributed as a user researcher and accessories project leader to the development of an ergonomic, head mounted eye tracker.

Read more about Tobii Pro Glasses 2 here.

Purchase to pay in the public sector

Improved the usability of the purchasing process of both products and services for people working in the public sector mainly in Sweden.

Read more about procurement in the public sector here.

Customer workshop

Acted as a workshop facilitator for an important workshop with users and decision makers at a major customer.

Read more about the customer workshop here.

Prepping for a design system

Initiated the work on a new design system together with developers and designers.

Read more about the design system work here here.

Teddy bear hunt

Designed and developed a website for a distributed social game during the pandemic.

Read more about teddybearhunt.one here.