Tiny Paws AB was founded in the autumn of 2016 as a part of me, Anneli, becoming a part of Crisp AB. I originally planned to call it Tiny Enterprises as it is only me in the company, but for various reasons, the official legal entity in Sweden which must approve company names didn’t allow me to use that. Hence, I named the company after my cat instead.
In the fall of 2020 I stopped being a consultant and got hired by Visma instead. However, I kept the company and this site alive as it allowed me to continue with myside projects, e.g. Teddybearhunt.one and my online store of clothes with self designed prints. It also provide me with a platform for publishing blog posts.
Anneli
I am a UX designer and researcher with a background in electrical engineering in which I have a masters degree) as well as user research and UX design. I started working in UX at the time when it was still called HCI (Human-Computer Interaction) which means that I have spent more than 15 years in various ways trying to help companies make products better adapted to their users and the usage situations they act within.
During my time working with UX I’ve studied persuasive computing (i.e. how to use technology to convince people to act in one way or another), worked full time as a user researcher, educated users of eye tracking systems in how to use eye tracking, written manuals and documentation, been the UX designer and product owner for a software product, and worked with industrial designers, mechanical engineers and other hardware experts developing physical products (of which one was a wearable product). I am, in other words, a Swizz army-knife when it comes to UX. I have also worked as a full time Scrum Master so I also have experience in working with people to encourage collaboration. The only thing I do not feel comfortable doing is graphical design. There are others that excel in that and I happily leave the design-part in their capable hands.